Creating good blog post content will significantly contribute to how much traffic you will be able to attract to your blog. This means having a good flow of blog topic ideas are key to lead generation. But finding good blog topics to write about can be challenging, especially if you are a beginner blogger.
If you haven’t started yet (here are 7 reasons why you should) then you may be a little overwhelmed thinking about it. Coming up with content for your blog is not difficult. In fact, you already have more ideas than you think!
Everyday you see new jobs, installations, tools, and customers. Each one has a different aspect or experience that you can use as a blog topic idea.
As an electrician, you can draw from your expertise and share with your audience
Who Are You Talking To?
Knowing your audience and communicate with them. Knowing to whom you are speaking will help define your blog content and direct your path for ideas. This will help turn your blog reader into a customer.
Start with creating very informational and educational content. Then get more in depth as time goes on. If you give value up front, you have a better chance of getting more qualified leads
What’s in it for you?
My goal is to challenge and help you become a better blogger. We all have things we can improve and strive to do better. Becoming a journeyman didn’t happen overnight, neither will becoming a great blogger.
This will take some time, but that doesn’t mean you can’t become proficient quickly. These tips may seem easy, but as you start incorporating them they will help you become a better blogger.
The reward will be more engagement, more traffic, and more leads and hopefully, at the end of the day, more cash in your pocket – results will vary of course, but I promise to share my best stuff with you.
So let’s get started!
What’s Your Goal With Each Blog Post?
One way that you can make post creation simple is by understanding what your goals are for each piece that you create. Understanding the goal will help you to create the right post for the person you’re creating it for, as you will be able to better guide them toward the actions you want them to take.
Let’s look at some potential goals that you might have for the content you create and publish.
- Brand Awareness – Some posts you publish are needed to get more people aware of your brand. If this type of post goes viral then that’s even better. This is not necessarily created to make sales, but it probably will. At the end of this type of blog post, you’ll ask your audience to like, comment, and share.
- List Building – Some of your blog posts should be devoted to list building. List building is the one way you have to create an online asset for yourself that can go with you no matter what happens to the technology you currently use. This type of post may consist of a freebie (lead magnet) of some kind plus a sign up form.
- Engagement – Most of the blog posts you will share on social media will be to increase engagement between you and your audience but also your audience with themselves. You might use surveys, questionnaires, and discussion starters for this type of post.
- Driving Traffic – You may guest blog for someone who serves your audience, or you might pay an influencer to mention your site and drive traffic to it with a gift for their readers. Another great way to drive traffic is to host an contest.
- Generating Leads – The best way to get leads is to use list building strategies such as giving away a freebie. The key is to ensure that the freebie is really something your audience will want and is on a topic only your audience needs to know about.
- Making Sales – If your goal is to make sales, ask for the sale. The blog post should focus on benefits over features and then ask for the sale. Ask them to buy right now by providing an easy way to do it.
- Improving Customer Retention – If you want people to stick with you once they buy from you, it’s imperative that your follow-up series via your autoresponder is well thought out. This is where segmentation can help tremendously.
When making a goal for the blog posts you create, it’s best to choose only one goal for the blog post.
Why Does this matter?
So that your audience knows exactly what to do once they read it.
Now that we know who your target audience is and what the goal of the blog post is, let’s start finding some blog topics!
Use Google Predictive Search for Blog Topics Ideas
When people search for information online they rarely actually put just one word. Most people ask a question or put more than one word called a keyword phrase, or a long tail keyword.
Keyword phrases are super important to your SEO plan because they help your audience find you.
Use the phrases that people are searching for so that way your website will show up when someone searches for those keyword phrases. The search engine’s job is to serve the search engine’s clients with relevant content per their search.
What Are Keywords and Key Phrases?
When talking about keywords try to understand that there are keywords and key phrases. The technical terms are short and long tail keywords.
A long tail keyword is long, includes modifiers and more information, while a short tail keyword is short and often consists of only one word without modifiers.
Use Keywords and Keyword Phrases
Keywords and key phrases should appear throughout your content. They should appear normal though, and not contrived.
For example, don’t purposely misspell words just because other people do, and don’t drop keywords in that affect the flow of the content you’ve created.
The keywords that you use should fit seamlessly into the content and expand on the meaning of the content too. This can take some thought and planning.
The great thing about doing keyword research is that it also helps you come up with new content ideas. You can research keywords easily on Google.
How can you actually use this?
Here’s a step by step.
Search for a single word.
For example, you want to find some good keyword ideas for an electrician. So, you search google for the word electrician. Then scroll to the bottom to look at related search ideas.
This screenshot shows what you will see at the bottom of the page if you do a search for electrician. Notice that on the left above the Google icon you see “searches related to electrician” and a bunch of terms under it.
These are all good ideas to potentially use if they fit your audience, products, services, and goals. Look to the right where it says “see results about” that’s another area you can use to find more keyword ideas for electricians.
Scroll up slightly and you’ll also see an area called “People also ask” and then some questions.
These are all ideas for keyword phrases that you can use to develop your content.
Start broad with terms like electrical, electrician, DIY, How-To, electrician blog topic ideas etc. Then narrow it down and come up with a list of terms you want to craft blog posts around.
Collect the Keywords
When you discover new keyword ideas, collect them in a spreadsheet. You can also take them over to Google AdWords Keyword Tools or Wordstream.com/keywords and plug them into those services to find out more information about the keyword ideas.
Use Predictive Search
Once you have a short list of keywords and keyword phrases you can plug them into Google Search, and as you’re writing, notice the predictive text that starts appearing. Write down those phrases and keywords too and repeat the process.
Brainstorming blog topic ideas using keywords
Using the keywords that you’ve found after you research their viability, now you can brainstorm content around the keyword ideas.
For example, the phrase “How to Wire an Outlet” can become “How to Wire a Duplex Outlet” and then substitute outlet with the various types of devices.
Here are examples of electrician blog topic ideas:
- How to Wire a Switch?
- How to Wire a Light
- What is Pigtailing in electrical wiring?
- How do you wire a GFCI outlet?
- Which side of the outlet does the black wire go on?
- Which side of the outlet is hot?
Remember, the more content you have on your site the better – with one caveat: the content needs to be something your target audience wants to know about, need to know, and will benefit from knowing.
That’s why research is so important. Just because you find the phrase doesn’t mean it’s a good one for your needs. It totally depends on your audience and your goals. That’s the way to keep your content fresh and up to date with your audience
As you gather more search terms you will want to perform more keyword research. Using Google AdWords Keyword Tool, you can get more information about the keywords and keyword phrases that you want to learn more about. You can find out which keywords are worth using to use to attract your audience.
The key to using the right keywords and keyword phrases is to know what your target audience is searching for. When you know this, you can design your content around what they’re searching for and what you are promoting simultaneously.
Now that you have the keywords it’s time to use the Google keyword planner.
Blog Topic Ideas Using Google Keyword Planner
Whenever you start to run out of blog topic ideas, or have a general idea what you want to blog about but not the exact topic or title, use the Google Keyword Planner tool.
To find it search for “google keyword planner”.
This tool is part of Google AdWords, and you will need a Google / Gmail account to sign up, but there’s no fee for using the tool. All you do is set up a free AdWords account and you’re good to go. No need to buy ads or add money to your account.
Keywords as Blog topic Ideas
Let’s say you want to come up with some fresh blogging topics. Go to the keyword tool and enter “blogging” in the first field. The tool will do its thing and then spit out a whole list of keywords grouped into the different themes.
Here’s what it looks like in action:
Next click on and look through each of the groups of keyword ideas.
Here’s a screenshot of the “start blogging” group.
Not only does it give you a list of keyword ideas to choose from, it also shows you how many average monthly searches each term gets.
Why is this important?
For example, you want to write a blog post about starting a blog. You would end up with a lot more search engine visitors if you use and rank for “how to start blogging” than if you use “start a blog now” or “the best place to start a blog”.
Keywords For your Blog Title
Another way to use this tool is to come up with a good title for your blog topic idea. Put your general keyword into this tool and you’ll get a list of search terms.
Play around with several different keyword variations until you find one that gets a decent search volume, but not too high of a competition.
Pick the keyword you want to use, and then craft your title from there.
You can sit down with this tool for 30 minutes and easily come up with a list of several dozen blog topic ideas. Turn each keyword into an attractive, attention-grabbing title, save it in drafts.
Now you’re good to go as far as blog post planning is concerned for the next couple of months.
But wait there’s more!
Use Your Competition To Find Blog Topic Ideas
Brian Dean, founder of backlinko.com and SEO guru created the 3-step Skyscraper Technique that can guide you into finding the right blog topics. Many successful bloggers have used this technique, and in this section, you will learn how it works.
Here are two of the three steps of the Skyscraper Technique;
Step One: Look for blog posts that have already had success
You will have to find content that has performed very well already and generated a lot of links. It may be a simple blog post, a video, a web-app like an online calculator, or any other type of content.
Brian Dean calls these linkable assets. A linkable asset is a piece of content so incredible, so useful and so awesome that individuals can’t help but add links to it. In most cases, such a blog post has several shares on social media and a lot of comments.
Here is Brian’ post
Step Two: Make the blog post better.
To make the content better, you will have to improve it on every level, but at the minimum, you have to improve the content in at least two of the following ways;
Make it longer
Making the article longer and including more items can do the trick. So if, for instance, the post was titled “5 Electrical Hazards in your home,” make the list longer, say, 25 hazards. While you’ll need to invest a lot of time to do thorough research, your effort will pay off.
Make the post more up-to-date
If a piece of content is outdated, spruce it up and come up with more up-to-date content. However, ensure that you are not getting off-topic as you try to update the article with more cutting-edge content.
Improve the design
At times, a visually stunning blog post can generate lots of backlinks and social shares. Check out Best Electrical Contractor Websites and Why You Need a Website That Doesn’t Stink by MayeCreate Design
Make it more thorough
Make your content meaty, not just including bland lists of bullet points. Let the content answer the readers’ questions.
Next up, a bland list of bullet points…
Questions From Your Readers For Blog Topic Ideas
Start by asking your blog readers for tips. This can be as open ended or specific as you’d like it to be.
- Interviews & Case Studies – Ask your audience to fill out a form to enter their information to be interviewed or to provide case studies. You can then you can post it on your blog.
- Discussions – Open your blog to commentary and ask for the comments. Use a plugin that links to Facebook so that discussions on your blog can be taken over to Facebook and continued right on your blog. When people make comments all of that adds to your SEO on your blog but the comments can also give ideas that you can expand on.
- Contests – Host a contest and you can end up with blogs, videos, social media shares, social media posts and more. Contests that give away a prize can also generate a lot of buzz which will, in turn, encourage more content creation.
- Video Testimonials – Written testimonials are great but video is better. You can use your phone to capture the testimonials and if you do it right away more people will happily do it.
- Charities – Tie your work to a charity and ask for your audience to work with you on the charity. Imagine if a group of your audience members were wearing your T-shirt at the next Relay for Life event or Jump for Heart campaign and how much social media shares this can induce. Plus, a charity you care about gets press too.
You can write up a blog post and frequently share it on social media or you can write up a quick email that goes out to your subscribers. Just resend it anytime you start to run out of ideas or tips to share.
What questions do your customers have?
Each question your customers asks can become an idea for a blog post.
Here are few you have seen or heard:
- Do I need an electrician?
- Why you need an electrician?
- Why hire a licensed electrician?
- When to hire an electrician?
- Do I need a permit?
Then you can use that question as the start for more keyword research.
What Are Their Problems?
Knowing your audience well means knowing what their problems are. When you know their problems, you can come up with a list of keywords and keyword phrases based on those problems and finding solutions to those problems.
Here are a few commonly asked questions to electricians:
- Why is my dimmer warm?
- What to do if an outlet is arcing?
- How many recessed lights should I Install?
- Why does the dimmer switch hum?
- Why do my lights flicker on a dimmer switch?
- Is it normal for light switches to get hot?
- Do Dimmer switches save energy?
- Do you need a special light bulb for a dimmer switch?
- Why do the lights in my house flicker?
- Why do transformers hum?
(Ok, so the last one is cheesy electrician humor)
If you know their problems you’ll have an easier time creating products, content, and solutions for them. You’ll be able to get to their level and talk to them as human beings and not just a faceless person. That’s going to make content creation so much easier.
Join Groups Your Audience Loves
Another way to find out keywords that you can use in your content and products is to join groups that your audience takes part in.
When you join groups that your audience participates in, it helps you to get to know the audience better. Pay attention to the questions they ask because they are the key to finding keywords and knowing which are important to use.
There are many different social platforms that you can become involved with. However, you don’t need to be everywhere, and you shouldn’t be everywhere.
You should be where your audience hangs out. Which social platforms do they use?
- Facebook – Anytime you post anything on FB you’re almost always going to get a comment or a like if you ask. Go into groups and read what people are asking and saying and you can use that information for content creation. Don’t go in there and ask them what they’re struggling with, people are tired of that. Instead, just watch which questions are asked. Read the answers. Both questions and answers are all good subjects for your content.
- Discussions – Use a plugin that links to Facebook so that discussions on your blog can be taken over to Facebook and continued right on your blog.
- Host a Q & A – Every question you answer on the Q & A can become a blog post. Facebook Live or Twitter chats are excellent ways to figure out what your audience wants to know.
- Surveys & Polls – Create plenty of surveys, polls, and interactive content and your audience will start creating some of the content for you. Allow comments on the surveys and polls as well as sharing of it.
- Photo Sharing – Share photos that have something to do with your business. On your FB Fan page ask your buyers and audience to share a picture of a recent job.
- Quora Questions & Answers – You can search the site and also sign up to answer questions as an expert. This is a great way to get content ideas practically delivered to you on a regular basis without much work.
When you answer these questions, you’ll have an easier time understanding who your target market is. This is the audience you’re going to create all your content for your blog posts.
Creating audience-generated content is a simple way to take what happens naturally when you build a community and turn it into content your entire audience can enjoy. It’s the best way to create content that your audience will love and look forward to receiving.
Why Hosting Guest Posts on Your Blog Can Be a Great Idea
Guest blogging is usually beneficial to both the blog owner and the guest blogger. there are many benefits you can reap by accepting guest posts on your blog , but here are few of such benefits;
Free quality content for your blog
Guest posts are often free; the guest blogger wants to reach your audience with his content in which they’ll mostly provide a link or two to their blog. So everyone wins.
While most bloggers often send top-class content, it is important to go through the content before publishing it to ensure quality.
You get more traffic
Because the guest blogger probably wants some traffic on their blog (or they may just want the post to be read), they are most likely going to promote the guest posts to their audience through various platforms like social media, email, or even on their blog.
You will have more incoming links, more traffic as well as an exposure to the guest blogger’s audience. Again, because you will also be doing your own promotion via various means, the guest blogger will also reach more people. Another win-win.
A great tool for building brand awareness
This is especially the case if you and your guest blogger have some plans for cross promotions. By introducing you to their audience, the guest blogger will be promoting your brand or products.
Guest posts are a non-pushy and easy-going way of introducing fellow bloggers to your readers. By occasionally sharing guest interviews or blog posts, you will be warming up your readers before, for instance, introducing the guest blogger’s products. This way, you have a better chance of converting readers into customers.
Your readers also win
Connecting your readers to a variety of great resources will not only make them thankful but loyal as well. By using guests posts you’re allowing variety since bloggers have varying writing styles and perspectives.
A great guest blog post with some new perspective is sure to keep your readers happy while also helping you to add new genuine readers.
Product Reviews Make Great Blog Posts
Product reviews are among the best types of blog content these days. If you do them properly, they are often very search-friendly and beneficial to a wide range of readers out there. A review done right can actually be an excellent conversation starter for building comments.
However, product reviews done poorly can result in a big mess. It can discredit your blog or website, lead to needless headaches and controversy and even create legal troubles.
Over the recent years, product reviews among bloggers, website owners, and readers have received a somewhat bad rep since many bloggers haven’t been honest when writing reviews.
Many bloggers are enticed with quick rewards to publishing reviews of products they haven’t even seen before.
While this is the case, there is still room and need for quality reviews, and once you start publishing honest product reviews, you are sure to reap more than just a quick buck.
How to do it right and make great content out of product reviews
1-Only review a product you have actually used
Review products you have used and found helpful and worth your money. Do not review a product to make a quick dollar on some affiliate commission or sponsored post.
Keep the broader picture in mind; you should be of value to your blog readers. Again, these days, many readers can easily spot a phony product review, and when this happens, your credibility will be severely damaged.
2-Reviewing items you’ve bought yourself is even better
Remember to mention in the review that you actually bought the item yourself. Not only does this add credibility, but it is also a great filter for what items to review.
That means that if you did not buy the product (perhaps because of poor quality), you wouldn’t expect your readers to waste their hard-earned money on it, right? But if you bought it, then there’s a reason you did (maybe affordability or excellent quality).
3-Mention the things you don’t like about the product
You shouldn’t be afraid to mention anything you do not like about the item. Is it reliable or not? Is it easy to use or not? Why are you still using it despite its drawbacks?
Perhaps it is a new tool that isn’t very easy to clean, but it’s doing such a nice job that you think it is worth it. Mentioning the things you do not like about a particular product will also lend credibility to the review.
The readers will likely pay more attention and even consider your recommendation when you sound credible.
Because you will have used the product, make sure to write a detailed review about it and address all the questions you think your readers would ask.
How is the product working? What are its pros and cons? Would you recommend it to your readers? Is it long-lasting?
Be sure to include pictures and even demos and videos if possible so that your readers have all the valuable information they’re looking for.
Sometimes coming up with something unique to write about may feel difficult. When you’re stuck with writer’s block or just feeling a little uninspired, use these blog topic ideas as another tool in your pouch.